Mike Lautensack

Real Estate Investor: The Credibility Kit and Three Key Elements

When organizing your private lending credibility kit; be sure to bring out your educational experience for credibility. Any certificates that you might have or any boot camps you've been to, even any books that you've read. The more you can include in the... Read >

Real Estate Investors: Attracting Private Lenders by Talking to Everyone

We all know that word-of-mouth can be a powerful form of advertising and the best way to do this when seeking private lenders is to talk to everyone and spread the word about what you do and what services you provide. How Do I Find People to Talk To? ... Read >

The 6 Things NOT To Do When Developing Your Real Estate Investing Business Plan

When developing a business plan for real estate investing there certain things you should not do as follows: 1. Do not be optimistic or overestimate your assumptions. We talked about that on Tuesday. If you bought two properties in the last year, do... Read >

Real Estate Investors: How to Get Private Lenders with Direct Response Marketing!

Direct response marketing when done correctly is an effective method for attracting private lenders who are willing to invest in your real estate deal or for marketing your real estate investment product. However, many real estate investors are unsuccess... Read >

Organizing a Private Lending Credibility Kit: Frequently Asked Questions

I have many students contacting me with questions about organizing a Private Lending Credibility Kit but, there are a few questions that stick out in my mind and are frequently asked. Can I use my resume as my bio? I guess a resume he was referring ... Read >

Real Estate Investors: The Business Plan and Your Financial Forecast - Part I

Let's go to the financial forecast area of your real estate investment business plan. That's a fairly important area, certainly one that most people, if they are a pretty sophisticated private lender, they are probably going to go to the financial forecas... Read >

The Top 4 Things You Need to Do to Make an Outstanding Business Plan for your Real Estate Investment

1. Do package your business plan in an attractive way. Spend some time on it. If you're going to sit down with somebody, either in a one-on-one meeting or a group meeting, make sure your business plan is attractive. There is nothing wrong with spending... Read >

Real Estate Investment Business Plan: Developing a Sound Business Concept

Another thing you should do as part of your business plan and part of your explanation or discussion with private lenders is talk about your management team. Obviously you're going to talk about your own skill sets, and a lot of that was discussed last mo... Read >

How to Attract Private Lenders Using Free Reports and Multiple Contacts

The next way to market yourself as a real estate investor to potential private lenders is free reports. I think it is absolutely imperative that you have some sort of free report or free information. In the presentation kit there are two or three differ... Read >

Real Estate Investing: The "Business Plan" and Developing a Market Analysis - Part II

With market analysis, you need to define what your price range is. Don't tell me you're a real estate investor and you buy anywhere from $10,000 to $45 million. That's not meaningful to anybody, and particularly not as a private lender. It doesn't mean ve... Read >

Real Estate Investing: How to Add an "Advertising Disclaimer" to Your Private Lending Marketing

It is extremely important to learn how to develop an advertising disclaimer to use in all of your marketing materials that will keep you clear of the federal and state SEC. I have provided you with two template disclosure statements that you can use. I... Read >

The Top 4 Things You Must Do To Develop a Great Real Estate Investment Business Plan

1. Do use the business plan template that I gave you. It should allow you to short circuit many of the frustrations of a business plan. Probably the number one frustration is where to start as you sit in front of this blank piece of paper. Hopefully it wi... Read >

Real Estate Investors - Using Law Journals and Senior Newspapers

Law Journals Law journals are something that's interesting. It's a small way of doing it. You have to be very, very careful again on how you do law journals. Most communities, almost every county I believe in the United States, have a local law journal... Read >

Real Estate Investing: The "Business Plan" and Developing a Sales Strategy - Part II

Lease options are a great concept, but the reality is they don't work too often in the real world, particularly right now, because if anybody could not have gotten a mortgage a year ago - I think John is the mortgage broker - if they couldn't get a mortga... Read >

Real Estate Investors: The Business Plan and Your Financial Forecast - Part II

When presenting a financial forecast, you really need to lay out exactly what your revenues are going to be. If you've not bought any properties at all, obviously you're going to have zero revenue until you purchase your first property, and then maybe reh... Read >